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transform: Furniture Days in East Asia

Interprint China invites to the workshop event for the fourth time

It is the hub for trade and industry: the megacity Guangzhou (Canton) in the south of China. Under the 'transform' motto, the 'Interprint Furniture Days China' took place there for the fourth time in a row on 9 and 10 July. Interprint welcomed about 100 participants from more than 40 companies of the furniture and derived timber product industries from all over China to a total of four presentations. Designers, social media representatives and bloggers also showed great interest. Thanks to the event location close to the trade fair, the guests were able to perfectly combine their participation in the Interprint event with a visit to the co-located 19th CBD (China International Building Decoration Fair – one of the largest furniture trade fairs in Asia) which took place from 8 to 11 July 2017.


'Best of' Furniture Days and Design Post

Four zeitgeist topics characterise today's world of change, i.e. transformation: de/materialised, non_conform, co-everything and un_limited. Fascinating trend stories covering these topics were presented by Maurizio Burrato from the Interprint design team – digitally innovative in a kind of "Black Cube", similar to the setting experienced by visitors to the European Furniture Days. A further event element: the 'Lab' that was part of Interprint's show at the Design Post Cologne in May this year. All in all, pure inspiration for the Chinese visitors to experimentally mix décors, materials and colours.


Décor Trends, Materials and Colours

The Top Three of the most popular Interprint décors in China are Oxid, Crusoe and Kronberg – followed by Nairo and Harris. Elegant oak and walnut are bang on trend in China. Besides wood décors, materials such as textile structures, stones and abstract designs are very popular. For that, soft, neutral colours and everything in the cosy grey colour range are currently most popular in Asia.


Visitor Feedback and Outlook

The Interprint Furniture Days China managed to satisfy the Chinese visitors' 'hunger for innovation'. That was reflected by some of the enthusiastic reactions of the workshop visitors. Market acceptance for trendsetting designs such as textile designs or cool concrete décors is immense: Some of the décor innovations presented by Interprint in the past few years (for example, Urbano and Oxid) are today an integral part of Chinese furniture collections.


"The positive visitor feedback confirmed the enormous market potential in China and Asia," summarised Maurizio Burrato from Interprint's design team. "The rapid growth of the middle class with an average age between 25 and 40 years is particularly impressive. An extremely young buyer target group that is open to décor trends beyond the mainstream."