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Focus on design: The Lodz Design Festival took place for the tenth time in Poland from 13 to 23 October 2016. According to the organiser, almost a quarter of a million people from around the world have visited the creativity event since the start in 2007 – the majority are designers and architects.
Furniture trends 'on focus'
Under the 'on focus' motto, Interprint drew attention to the design of everyday things, i.e. furniture and accessories that we see every day, within the scope of its festival exhibition. Interprint presented each of the various 'day stations' in co-operation with an industry partner: Pfleiderer for the bathroom, Kronospan for the office, Egger for the bar and Swiss Krono for the home. The four companies are renowned derived timber product manufacturers in Poland. Maurizio Burrato, designer at Interprint, showed trendsetting décors, colours and developments in various presentations and workshops. As Burrato emphasised, design trends emerge as an answer to needs and emotions. That means everything is subject to a natural, never-ending change.
Sponsor for many years
Interprint Poland has been a sponsor of the Lodz Design Festival for almost a decade. For example, the international décor printer sponsors the 'make me!' competition, a creativity contest for young designers. The second winner, furniture designer Marta Morawska-Omalecka, was given an award for her 'Dashes' project – minimalist furniture with clever extras. Her prize: An invitation to the Interprint Furniture Days in Arnsberg in November 2016. This year's winner of 'make me!' is Jan Pfeifer. He convinced the jury with his 'City Instrument', a sound installation imitating a bridge railing for the urban area.
Commitment to design
The Lodz Design Festival is currently the most renowned event of the East European design scene. Besides the 'make me!' competition for young designers, the 'must have' exhibition competition gives awards to the best new Polish products in terms of design.
Sylwia Lasota, Head of Sales Domestic Market & Marketing at Interprint Poland, is thrilled about the overall success of the festival: "The Lodz Design Festival is not a normal trade fair but instead a really unique creativity event. The Interprint team is very pleased to be a sponsor and thus contribute to increasing the design awareness of people – and to share our experience as décor designer with experts and promising young talents."