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Interprint's 'Into Spaces' Marketing and Space Concept received the German Brand Award 2016 in the 'Excellence in Brand Strategy, Management and Creation' category. More than 200 invited guests from industry and commerce, politics and media watched the award ceremony at the DRIVE Volkswagen Group Forum in Berlin on 16 June. The German Brand Award is the fifth award for 'Into Spaces' – after the Red Dot Award, two awards from the Art Directors Club and the Bronze Award from the German Designer Club.
This time, Interprint was presented with the award for its successful interpretation of the space topic, both as a multimedia production as part of the Interprint Furniture Days and as a linear installation at Design Post Cologne during interzum 2015. Interprint's marketing and design team and its partner, the Cologne-based DIIIP architects' office, are responsible for the realisation of the 'Into Spaces' concept.
The German Brand Award is one of the most coveted marketing awards in Germany. In contrast to mere design awards, it covers all disciplines of modern brand management. Furthermore, only companies that were nominated by the German Brand Institute, its brand scouts and expert bodies can compete for the award. "The fact that Interprint has won this great award with 'Into Spaces' strengthens us in our role as idea provider for trendsetting topics and their implementation," said Salvatore Figliuzzi, Marketing & Design Director at Interprint, with much delight. "We will also break new exciting ground in future in order to further develop and strengthen both our brand and our positioning," added Salvatore Figliuzzi.
Organisers of the German Brand Awards are the German Brand Institute and the German Design Council, which was founded in 1953 on the initiative of the lower house of German parliament. The latter intends to strengthen the design competence of the German industry and commerce and primarily pursues one aim in this respect: How to sustainably increase the value of a brand through the strategic use of design.