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New Ideas for Asian Floors

Interprint China held 2nd 'Flooring Day Asia' event

Interprint China held the second 'Flooring Day Asia' event in bustling Changzhou, one of the major business centres in South-East China, on 21 March 2016. 83 decision-makers from 33 companies of the flooring sector in China and Asia let themselves be inspired by the workshop presentation at the local trendy theme hotel, Changzhou Global Dinosaur Town Theme Resort. Most of them combined their participation in the workshop with a visit to Domotex Asia – the leading flooring trade fair for the Asia / Pacific Region that started in Shanghai on the following day.


'On focus' trend stories

Interprint presented the latest trend stories, flooring décors and product innovations to an open-minded 'Flooring Day' audience.  Frank Witte, responsible for International Product Management at Interprint, travelled from Interprint's headquarters in Germany to China to attend the event. The 'on focus' storytelling, a feature of the 'Furniture Days' concept, was just as appealing in Shanghai as elsewhere in the world.

Our Asian customers are convinced of the great market potential of many Interprint designs.

Authentic and environmentally friendly

Every floor has its own personality. It is as individual as the wide range of new texture and colour trends for flooring. A popular topic of the Flooring Days Asia: Which innovations characterise the future production technology for flooring developments? On top of the list: The increasingly perfect implementation of synchronous textures (EIR). Authentic-looking surfaces are in demand. Also lively discussed were Interprint's presented PVC-free alternatives to LVT design flooring.


International flooring trends

Europe, USA, Asia – different continents, different flooring trends. Asian flooring manufacturers like to be inspired by internationally operating decor printers like Interprint in order to be well informed for their export markets. The grey shades that are currently very popular in Europe are still waiting for their breakthrough in the Asian markets. However, natural-looking wood structures with knot holes, cracks and distinctive grain – as exhibited at Domotex 2016 in Hanover – promise success potential. Interprint USA prefers oak, walnut and cherrywood – equally promising wood types for China. Natural structures and colours are generally loved by the visitors of the Flooring Days.


Frank Witte from the International Product Management of Interprint overall draws a very positive conclusion about the event: "The combination of trend stories with the presentation of international flooring trends was a real success. Our Asian customers are convinced of the great market potential of many Interprint designs and have confirmed our sales strategy with their positive feedback."