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Dual appearance in Moscow: For the first time, the Moscow International Furniture Show (MIFS) opened its doors at the same time as Batimat Russia, a major construction and interior design fair, from 5 to 8 April 2016. MIFS, the spring furniture fair, offered Interprint Russia an ideal presentation platform where numerous regional and international furniture and wood products makers, designers and architects investigated the latest décor and trend themes at the IP fair stand.
"Eureka" – the Public's Darling
Décor highlights on 70 square metres: Interprint Russia's exhibition was in keeping with its motto "on focus". Public interest centred on the latest "Six Pack": six décors with international success potential – including in particular the much sought-after oak discovery on the Russian market. Another eye-catcher was the Xelio finish foil and the new uni-colours. A common favourite in Russia and elsewhere were the natural colour themes such as grey, blue and brown and often accented with a bold yellow.
Prospects with Confidence
In late November 2015, Interprint Russia was a much talked-about favourite as the organiser of "Furniture Days" exhibition with some 100 decision-makers from the furniture and wood products industry at the Moscow furniture fair. At the MIFS, the company again presented its new décors to the industry. "In what is currently a rather restrained market, we have received some really positive feedback," commented Alexei Mezenev, Director Sales & Marketing at Interprint Russia. "With the latest Six Pack and the other new products, we feel we're well-positioned and are confident about the future."