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Interprint's 'Into Spaces' communication concept received the Bronze Award in the 'Brand Communication' category from the German Designer Club (DDC). The presentation ceremony took place within the scope of the DDC 'Good Design' competition in December. After the Red Dot Award and the two Art Directors Club Awards, this is already the fourth award for 'Into Spaces'.
Interprint has made space experienceable under the 'Into Spaces' motto implemented since the Furniture Days 2014. The supporting marketing communication pursued a holistic concept – from the organisation of the workshop event to the design of the Décor Yearbook. "The design realisation of the 'Into Spaces' concept is based on our idea of creating room atmosphere," explained Salvatore Figliuzzi, Décor Development & Marketing Manager at Interprint. "The DDC Awards shows that we succeeded in this creative transfer."
The Interprint design team developed the creative 'Into Spaces' concept in co-operation with the diiip architect's office in Cologne and the Cologne-based Lamoto agency, which contributed the awarded graphic design.
An award in the annual DDC Competition is deemed a reference for innovative design and trendsetting design among experts. It puts Interprint in terms of design on a par with the big players: Communication measures of established branded companies like Deutsche Telekom and Vodafone also received Bronze Awards in the same competition.
The DDC is the leading club of interdisciplinary designers in Germany. The DDC is committed to proving that good design is not only artistically valuable but can also contribute to the business success of a company.