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The new web platform of the Interprint Group is online. The international décor printer has given its website much more than the regular ‘facelift’: A classic website has been turned into an interactive service and communication platform. Customers can selectively obtain information via a central interface.
A compact audio-visual presentation allows the Interprint product worlds to be also emotionally experienced.
"Information and inspiration, dialogue and service – these four key factors were crucial in the development of the new platform," explained Salvatore Figliuzzi, Marketing and Décor Development Manager. One-way-communication is a thing of the past. That's why the new Interprint platform wants to encourage its visitors to seek dialogue, enquire, and to like and share.
Platform design and programming heeded the motto 'mobile first' because an increasing number of users access the web by tablet or smartphone. Conclusion: With its responsive, interactive platform, the Interprint Group is best equipped for the digital future.