You're visiting from Germany. Continue to...
The content you are about to download is property of Interprint.
This year’s “Interprint Furniture Days – South America” took place in Bento Gonçalves (Brazil) at the end of March – for the third consecutive year. More than 100 experts from 38 companies of the South American furniture and derived timber product industries wanted to see the ‘Into Spaces’ presentation. This year’s Interprint design motto is based on the idea that people perceive rooms in an individual way. The creation of atmosphere was the guiding idea and offered a forum to see the new décors by Interprint as important components in room design. The concept, the new décors and current trends were introduced for the first time during the Interprint Furniture Days in Germany.
Atmosphere is produced by various components in a room that create an overall picture. The atmosphere in a room varies depending on the combination of material, furniture, light and architecture. This year, Maurizio Burrato from the Interprint Design Team presented the holistic approach ‘Into Spaces’ that put the new Interprint décors into the context of modern room trends.
After an introduction to the topic, the participants could experience different room scenarios: the colour room, the mirror room and the language room. Everyone had his/her personal room experience. The central question: When do you feel comfortable in a room?
Stylized room scenarios that had identical boundary limits outside but their own boundary limits inside demonstrated how different the effect of two identical spaces can be. Reflections create endless vastness and depth but isolation and silence give an uncomfortable feeling of confinement. Both the visual and the acoustic perception of space are always individual. After this interaction, the tour led to the ‘inspiration wall’ that showed sources of ideas for design.
Room for Décor Trends
The transfer of metals and concrete into designs and the revival of classic wood were celebrated. The fascination of traditional beech and maple continues which is proven by the success of modern design interpretations. The ‘Iconic’ and ‘Mesmeri’ décors are currently becoming very popular in the South American furniture industry. Also worth mentioning are the new stone décors, leather colours, textile looks and graphic structures. A new colour series of ‘Visual Perfect’ single colours impressed with a slightly powdery, matte ‘grey touch’. They can be perfectly integrated into modern room atmospheres.
The team of Interprint do Brasil received strong feedback. The visitors particularly praised the productive dialogue during the ‘Furniture Days’.
Lourdes Manzanares, Managing Director Sales & Marketing of Interprint do Brasil, was delighted about the lively exchange of information during the workshop: “We want to give our partners in the furniture and derived timber product industries an insight into how our décors are developed, which trends we perceive and which relevance they have. That makes décor developments understandable and gives inspiration for further marketing. It is very motivating for us that the participants of the ‘Interprint Furniture Days’ get involved in it and that we have many good conversations as a result.”