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The Design Post Cologne attracted the attention of many people again at the beginning of May: The international décor printer Interprint presented new décors and trend topics to trade visitors from the furniture and derived timber products sectors. An impressive presentation in the form of an analogue and digital exhibition.
Atmosphere in a room
"Into Spaces", Interprint's current design motto, has been the idea basis for the "Interprint Furniture Days" since the end of 2014. In 2015, the motto came full circle with a further-developed architectural concept at the Design Post Cologne. The idea of the exhibition: The creation of atmosphere in a room. A filigree architecture and an apt short story gave the décor exhibits inspiring room to present themselves. Analogue and digital presentation forms went "hand in hand". The individual overall impression of the exhibition stood out independently from the surroundings of the Design Post. The feedback from the visitors was very positive: "Wood structures tell me stories. Oak, for example, radiates calmness and reliability and is both timeless and trendy. The stories that are told here for each décor make it clear how the character of a wood décor fills rooms with atmosphere and life," said a visitor.
Shown was what promises success: the "Six Pack". The six most liked décors of the "Interprint Furniture Days" have a great market potential according to industry experts and were therefore the highlight of the exhibition: Lexington, Ambassador, Calobra, Clark, Cadiz and Vinterbergh all tell their own story. They embody an individual, intensive experience of life. These décors nevertheless have a great common denominator: they are all strong in character and convincingly natural. Many of the décors shown by Interprint match the current "Scandinavian Design" trend. Further eyecatchers were the exhibits of the Xelio finish foil that convince with their authentically looking surfaces with optical pores. What many visitors really liked: the stories of the décors were vividly told by touch screens and postcards, accessories and interiors described the atmospheres.
The exhibition also allowed the visitors to get an insight into the creation and development of the décors. The Books décor, for example, has a very unique structure never before seen. A pile of "book backs" was the inspiration for this unusual design. The Watertank décor on the other hand was inspired by the weathered planks of old wooden water tanks, as can be found on the rooftops in New York. The Watertank décor was shown by Interprint at the Design Post as a digitally printed flooring décor.
When one talks about atmosphere, it goes without saying that colours also play a major role in interior design. Interprint showed a focussed selection of single and metallic colours in matt, powdery shades that match the current wood topics and the long-term trends of the furniture worlds. Diverse visual and haptic design and combination possibilities were presented in co-operation with various sheet metal manufacturers.
With the "generative design" topic, Interprint showed a possible future scenario for creative design – for the company, an analogy that visualises the transition from conventional gravure printing to industrial digital printing.
World premiere in digital printing
Definitely a highlight of the exhibition: the presentation on the production start of the industrial digital printing on décor paper. A world premiere, presented in a short film, which impressed the sector experts. An original 1.68 metre wide reel made clear how a digitally printed design on décor paper looks and feels. A visitor expressed his astonishment: "This gives us completely new possibilities in terms of flexible batch sizes. I can now first implement small product series and test them on the market. Very impressive."
Interprint's product management team especially focused on "communicative surfaces", which were jointly developed with a technology partner. Invisible "watermarks" in the décors are recognised by an App and linked with content in the web. A technical possibility that will allow furniture surfaces to "communicate" with the target group in the future.
Enthusiasm on both sides. Both the visitors and the Interprint team were impressed by the great mood. Salvatore Figliuzzi, Director Marketing & Design at Interprint thanked the guests of the exhibition: "What an atmosphere. We could feel that our visitors enjoyed their visit. Some of the many good talks we had continued until the late evening. A sincere thank you to our visitors for the super feedback".
Our short movie gives you some impression of this event: to the movie