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“Points of View” was the Interprint motto at ZOW 2014 from 9th to 12th February and opened new and very promising perspectives for the furniture manufacturing industry. The response can be summed up by a typical comment of a visitor: “Simply attractive and well thought-out. Interesting stories about the décors are told and surprising details can be discovered here.”
The international décor printer remains loyal to its corporate philosophy and continuously reinvents itself. With the current “Points of View” design motto, Interprint created the basis for an innovative presentation that was implemented as stand concept at ZOW 2014. The exhibits were new wood, stone and creative décors and single colours and metallic effects with a strong character and brilliant authenticity.
Emotion, Innovation, Orientation.
The dialogues at the “Furniture Days 2013” workshop in Arnsberg made it clear which décors have the largest potential to be successful in the market. The resulting new "Six Pack 2014" – the six favoured décors – also convinced at ZOW 2014. The Iconic, Maxim, Nash Oak, Nelson, Nomad and Pandora décors were at the centre of the event. As Finish foil exhibits with optical pore, they proved even more how amazingly authentic the effect is when looks and haptics interplay. "Authenticity” was underlined and impressively presented – also through synchronous structures (EIR) and different surface effects – for all exhibits at ZOW 2014.
Other stars of the exhibits were the single coloured and metallic effect décors. Particularly "Cosmic Sparkle", a new décor family of “cool to warm” metallic effects – completely in line with the “natural look” trend. The "From Dusk Till Dawn" single colours include trendy grey and yellowish shades that skilfully interplay with the colour nuances of the wood décors. At the exhibition stand, they were creatively combined with the atmospheric colours of dusk and dawn. A combination that many visitors stopped to look at.
Product innovations and new market developments were also topics of discussion at the Interprint stand. The visitors were particularly interested in product alternatives for the classic LVT, which Interprint jointly developed with manufacturers in the flooring area.
Rich in ideas and experience: the stand concept.
It definitely stood out: the creative stand architecture impressively reflected the "Points of View" motto. The consistent design concept – from communication to graphics and architecture – had real stories to tell and goes far beyond a mere product presentation. The stand elements were not just supports for the décors but also “eye-catchers” for unusual perspectives.
Salvatore Figliuzzi, Décor Development & Marketing Manager explained a play on words for the exhibits that many visitors found interesting. “If you look at the word MOOD from the opposite direction it reads WOOD and thus describes our work at Interprint. In our décor development, we need to focus right from the start on the mood we want to achieve with our products and then find a wood original that can realise exactly that.”
Secret Highlight: the 3D View Box.
Infotainment à la Interprint: the Six Pack décors and their stories could be experienced in a virtual room via a Smartphone App and a small black box with two lenses. A surprise for many visitors and an absolute novelty in the industry.
The numerous visitors from all over Europe who were attended to by Interprint colleagues from Germany, Italy, France, Poland, Russia, Sweden, Spain and Turkey were simply impressed by the stand design. The visitors were particularly inspired by the visual implementation of Interprint’s “Points of View” motto, the presentation of the décors and the many short and long stories.
Holger Dzeia, Marketing & Sales Director, was more than satisfied: “We are astounded – not only by the number and variety of the visitors but also by the quality of the talks. The entire Interprint team gave their best and convinced visitors and customers at ZOW 2014. The great feedback motivates all of us to increase our activities in the customer benefit direction.”