You're visiting from Germany. Continue to...
The content you are about to download is property of Interprint.
“How should current décor trends be presented to an international audience in a focused way and simultaneously in an inspiring environment?” The design of the award-winning book started with this central question. In the run-up to the ‘interzum 2013’ trade fair, the Interprint marketing team developed an excellent idea jointly with the Cologne-based Lamoto Agency: In the form of a décor book that does not just “illustrate” but documents the tension of contrasts and thus surprises the visual habits of the target group. “Living in Contrasts” is the creative motto of the international décor printer.
The book presents this thought in a world full of contrasts. Visually, haptically and verbally. Décors full of character are shown next to facts, which in combination enhance the awareness and inspire the viewer. The colours and structures of wood, stone, other materials and creative designs are given emotional appeal by the high-contrast design and tell their own stories. A context beyond the usual décor monotony. This was acknowledged with the coveted ‘Red Dot’ for Communication Design.
The Red Dot Design Award is one of the world’s largest design competitions. Today’s Design Centre of North-Rhine Westphalia has been awarding prizes for outstanding designs since 1954.
The sought-after ‘Red Dot’ has established itself as an internationally recognised quality seal and is awarded in the disciplines of Product Design, Design Concept and Communication Design.
This year’s international jury evaluated each of the about 6,800 submissions live and on the spot during meetings over several days. Only the best were awarded the quality seal for design. The jury granted awards for outstanding creative performance in Communication Design only 509 times.
“The days on which big names in design from around the world come together on the occasion of the Red Dot adjudging process are full of surprises and inspiration each year again,” said Prof. Dr. Peter Zec, initiator and CEO of the Red Dot. “Many of the numerous submissions, from a total of 43 countries, for the Red Dot Award: Communication Design 2013 made an impression on the jury. But the award is only granted to those which stand out from the crowd in competition with others, show great market potential and economic visibility. The Red Dot Design Award reinforces this visibility to a high degree.
You will find further information on the “Red Dot Award: Communication Design” at http://red-dot.de/cd/en.