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Latin America’s largest trade fair of the furniture industry will start again in mid-March. New technologies, raw materials and accessories will be exhibited on a grand scale at the FIMMA trade fair. It will not be easy for a visitor to get a representative overview. A good reason for Interprint to look for an optimum setting for the presentation of new design trends.
The Concept: Creative and Personal
In the run-up to FIMMA, without any time pressure whatsoever but with a great feel for trends, design and further processing, Interprint presented its new décors in a hotel suite in Bento Gonçalves. The visitors from all over Brazil were welcomed in small groups and invited to a workshop of about 90 minutes. In the spirit of ‘Living in Contrasts’, the team of the ideas-driven décor printer started with a completely new perspective of things. Salvatore Figliuzzi, Décor Development & Marketing Manager at Interprint started the presentation with the following words for thought: “Learn to unlearn”. This message was to inspire the participants to throw usual perspectives overboard and clear their minds for the manufacture of trendy and marketable products. Relevant topics about furniture surfaces, i.e. new décors, single colours, mother-of-pearl/metallic effects, new haptics and surface structures, were discussed in personal, intensive exchange with partners from the furniture and derived timber product industries and representatives from design agencies.
The Products: New Décor Themes
As before at the ‘Interprint Furniture Days 2012’ in Arnsberg, Interprint presented décors with an amazing naturalness, a convincing authenticity and strong-character qualities, as they can be particularly shown by wood décors. The Visual Perfect single colours from Interprint, which look like varnished, give an exciting contrast to natural wood. A new range of ‘Colours of the Web’, the contrast between the ‘Net and Nature’, provides brilliant accentuating colours as they can be seen daily in the web. These were adapted and combined with natural wood. ‘Nocturno’ – a very dark, almost blackish, blue – also provides an exciting contrast to wood décors and gives an absolutely fine combination. This shade and the ‘Meta’ cognac shade were particularly popular among the South-American visitors.
The Response: Positive without Exception
More than 100 visitors from 42 companies were all surprised by the way the presentation was given. They had the opportunity of getting an informative overview. A Brazilian designer put it in a nutshell: “Fairly unusual for this sector, very informative and profound. The big picture is simply much more explicit than the look at a single design.” Salvatore Figliuzzi is pleased about the productive dialogue with the trade visitors: “We are delighted about the intensive discussions with our partners from the South American furniture industry. We were able to jointly work out relevant ideas for a market success by means of mutual inspirations and new approaches. Our contact persons in Brazil appreciate this personal exchange and share our compassion for high-quality design. This motivates us very much.”