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Programme full of Contrasts

Visitors from all over Europe found their way to Arnsberg: to the Interprint Furniture Days 2012

A well-visited event full of experiences! Once again the 6th Interprint Furniture Days turned out to be a successful staging of the new decors. Centered around the theme “Living in Contrasts“. The idea-driven decor printing team not only presented the leading trends for the coming years, but also provided its audience with ideas for further processing. The organizer’s goal was to show its partners in the furniture industry how trends come about, how to interpret and develop them into market-ready products. Workshops facilitated personal interchange and created a platform to discuss relevant themes with the visitors, focussing on decor innovations, plain colours, pearlescent/metallic effects, new surface feel and surface structures.

During three weeks in November, three times a day visitors could attend a workshop - starting with a presentation of the current decors combined with the plain colours Visual Perfect. Presenters Salvatore Figliuzzi, Marketing and Décor Development Manager at Interprint, and Daniel Heitkamm from the design and marketing team also introduced technologies ready to enter the big market of end consumers, like the 3D-printer.

The place of action 

The design of the newly decorated showroom inspires both the Interprint team and its visitors. Everything here is anything but ready-made. "The many different stories” conveyed here stimulate reflection and are an endless source of inspiration. The inviting atmosphere is characterized by contrasts between wood, white and reseda green. Contrasts play an important role in dealing with trends, since in the world of design they have a linking function, from wood-, colour- and style contrasts to contrasting manufacturing technologies. This is also illustrated by the uncommon front of the Design Centre, where this year’s Furniture Days took place. 

While in 2011 more than 100 international decision makers came to Arnsberg, the Interprint Furniture Days in 2012 welcomed more than 200 visitors of over 100 companies from all over Europe. For sure, the international partners went home with a lot of ideas!

The new decor trends

Interprint brings decors that stand out by their amazing naturalness, their convincing authenticity and their incorruptible properties, in a way only wood decors can. Yet Interprint opens up for new themes “beyond the oak“ and orients towards the progressive mindset “Learn to unlearn“. When trying to unlearn things that were learned before, new areas of tension are created and new decor structures with “similar genes“ come about.







​The decor “Santhia“ is the best example of a further development starting from the natural properties of an oak.

The feedback showed how our partners appreciate inspiration, new approaches and relevant stimuli.

Excitingly contrasting with the natural wood varieties there is the Interprint series of plain colours Visual Perfect, bringing about a varnished-like effect. Salvatore Figliuzzi explains how “a new range of ‘colours of the Web’ came about – the contrast ‘net / nature’. We have adapted the luminous accent colours that we daily encounter on the web and combined them with natural varieties of wood“. The inspiration for Colour Worlds the team finds in different trendsetting branches. “Nocturno“, for example – a very dark, almost black, blue – reveals the fascination with Chanel’s trendy perfume „Bleu“. Combined with wood decors this dramatically beautiful colour yields a noble ensemble.

The  pearlescent/metallic effect Pearl Perfect on the other hand was developed on the basis of the “Meta“ cognac tone, very popular in the world of fashion, unifying  the separate colours brown, cupper and rust in a new tone. It is found in many wood structures and therefore boasts a great combinability.

In the atrium of the design centre

Visitors experienced a short time journey by means of a piece of “furniture“ that used to have its fixed place in our living rooms: the telephone. The drastic change from a simple telephone into a multifunctional smartphone illustrates the contrast of how new technologies and digitalisation improve our comfort, but at the same time deprive us of many dearly held things.

The richness of visual impressions was countered by a stay in a “lightless cube“, an extreme contrast to conclude the workshop and an extraordinary experience that visibly impressed most of our visitors.

Salvatore Figliuzzi summarizes: “Our visitors enjoyed it as much as our Interprint-Team did. The feedback we received was generally positive and showed how our partners appreciate inspiration, new approaches and relevant stimuli. After the Furniture Days is before the Furniture Days. We’re looking forward to 2013 already“. 

 

Our short movie gives you some impressions of this workshop: to the movie