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Interprint Décors Successful at the Milan Furniture Fair

Interprint Décors are Part of the Collections of Large Home and Kitchen Furniture Manufacturers

Many renowned manufacturers use Interprint décors in their kitchen and home furniture – that was revealed by a tour of the Milan Furniture Fair 2012. Particularly the Swiss Elm and Barrique Vintage décors show their versatility and quality on furniture. Interprint also presented current developments in the surface area at a temporary gallery in the “Zona Tortona”.

In Milan, the trend towards an emphasised naturalness with an elegant touch was particularly confirmed in combination with accentuated single colours and modern shapes. The look of oak, ash and elm on furniture surfaces continues to fascinate. The trade fair also offered the entire range of wood colours, from dark (thermal) effects to white and very light grey colours.

​The haptics of surfaces is another important furniture theme. An authentic effect is rated very highly here.

Interprint décors were instrumental in shaping the style trend for the coming season at the Milan Trade Fair.
The presence of the Swiss Elm and Barrique Vintage décors was only logical in this range of themes. Several kitchen and home furniture manufacturers, for example Stosa Cucine, Del Tongo, Doimo Cucine and Zaccariotto, showed these Interprint décors on furniture at the trade fair. Scavolini, one of the largest Italian kitchen manufacturers, presented Swiss Elm as part of its “Foodshelf” furniture innovation. This project was realised together with the French designer Ora-ïto, a shooting star among the designers. “Foodshelf“ is an elegant piece of furniture that extends the sitting room out into the kitchen and harmoniously combines Swiss Elm with white, pistachio and other green colours. These single colours and blue shades currently dominate furniture surfaces in an interplay with authentic materials like wood, metal, concrete or fabric. With its “Visual Perfect“ trend colours, Interprint offers the matching colour range, which Interprint Italia expanded with new colours on time for the trade fair. The new range of “Pearl Perfect” colours in beige and brown nuances also strikes the right pitch in the single-colour metallic range.

Interprint presented further successful décors in its “Temporary Gallery” at the Milan Trade Fair. The striking Picard décor masterly implements the theme of naturalness and elegance. A brushed surface, slight cracks, an irregular play of colours and a white negative pore – that was well received by the visitors. The Ocean Side décor shows dark parts of an oak bark in combination with dynamic wood elements. The result is a never before seen colour-intensive entity.

The conclusion of Salvatore Figliuzzi, Marketing and Décor Development Manager at Interprint, was: “Our décors were instrumental in shaping the style trend for the coming season at the Milan Trade Fair. That also makes us very confident in respect of the future market development of the newly presented décors.”