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Where Ideas Grow: Interprint’s Furniture Days 2011

More than 100 decision-makers from the furniture and derived timber product industries experienced an inspiring event

In mid-November it was all green and flowery at the Arnsberg Design Centre when important decision-makers from the furniture and derived timber product industries were guests during Interprint’s 5th ‘Furniture Days.’ Under the ‘Growing Ideas’ motto, the company presented its surface inspirations and new indoor décors. How creative ideas can also change urban spaces, was shown on an ‘urban gardening’ trail. Productive gardening in cities is growth in a literal sense – and those who wanted could actively participate in the design process at Interprint.

From Wood to Varnish
Salvatore Figliuzzi, Marketing & Décor Development Manager, and Stefan Vieten, Sales Manager, presented a focused décor selection to the guests. An obvious naturalness is the all-embracing topic of wood. For example, oak makes new history with intensive images – and thus represents structures with many original elements.

  • ​“The type of wood is nowadays less decisive for décor printing than the potential that a structure offers in terms of interpretation and colouring,” explained Salvatore Figliuzzi. “We often develop décors that have a much greater expressiveness than its original counterparts.”

    We draw ideas for décors from everything that surrounds us – from nature, urban life and cultural trends.

Another emphasis was on single-colour décors in premium quality. For this, Furniture Days also exhibited high-quality results of a new process developed by Interprint. It results in a very homogenous surface look that makes the décor look varnished. The objective of this development is to be able to promptly offer the market trendy colours at small quantities. The colours of the current collection range from mother-of-pearl white and blackboard, to pistachio and the turquoise ‘Pool’, which is already being successfully marketed. New single-colour décors convinced the guests of the Furniture Days both on their own and in combination with wood surfaces. Interprint will show a lot more of that at the ZOW 2012 trade fair in Bad Salzuflen.

Good Atmosphere at the Design Centre
After the décor presentation, the guest speakers Claudia Plöchinger and Frank Wünsche from ‘Gartendeck Hamburg’ guided the customers along an ‘urban gardening’ trail. This young avant-garde movement makes the effort to cover unused urban areas with greenery in a new and creative way. Besides pictures of well-known examples, the speakers showed earthy demonstration material, from vertical planting in plastic bottles to the seed bomb with which areas can be planted in a guerrilla tactical way. These extraordinary ideas were another highlight of Interprint’s Furniture Days for its many guests.

Salvatore Figliuzzi sees the association between ‘urban gardening’ and Interprint’s décor printing in the motivation to design living space. “Urban Gardening focuses on the urban area, we focus on interior design,” he said and adds: “We draw ideas for décors from everything that surrounds us – from nature, urban life and cultural trends”. This is also a practiced example of ‘Growing Ideas’.