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It was only the second participation but Interprint Russia could already win one of the coveted exhibition awards at the MebelExpo exhibition in Tashkent (Uzbekistan) in April: The award in the "Best Corporate Stand Design" category for the central exhibition stand on which Interprint showcased its diverse new products.
MebelExpo in Tashkent is an international furniture, interiors and design exhibition in Uzbekistan. About 5,500 visitors came to see the new products and innovations of Uzbek and international exhibitors this year. Current trends in furniture, materials and accessories exhibited by 107 companies from 15 countries delighted the visitors who primarily came from Central Asia. That was why guests from Uzbekistan, Tadzhikistan, Kazakhstan, Kirghizia and, of course, Russia, could be welcomed on the award-winning exhibition stand of Interprint Russia.
A Real Eye-Catcher: The Exhibition Stand
Standing out in terms of look and location, Interprint Russia's exhibition stand was situated in the centre of the exhibition hall. Trend décors were presented as melamine exhibits and XELIO finish foils in an impressive size on the 60 sqm stand. The design of the stand itself was given one of the eight coveted exhibition awards: the "Best Corporate Stand Design" award. What did the trick was the knowledge of how to skilfully combine the presentation area for the latest décors with an inviting platform for personal talks. Interprint offered a focused overview of coming trends and developments in a relaxed ambience on its stand.
Increasing Focus on Design
Interprint Russia is looking optimistically to the future after the talks at MebelExpo because ever-increasing importance is placed on the design of furniture surfaces.
Warm wood décors, for example Findus, which offers a casual used look in a wide range of colours, are popular. However, classic dark wood including walnut and wengé wood continue to be in high demand, too. A wind of change is also noticeable here. The interest of the exhibition visitors in new modern designs is significantly increasing. A good example for that is Interprint's Vinterbergh décor – a natural pine wood that represents a fresh, new lifestyle and was given the final touch on the computer monitor. As a perfect combination of the analogue and the digital world.
"We are convinced that the Uzbek market will undergo a strong development in the future. Uzbekistan and the Central Asian region have a great potential and we are pleased that we can contribute to shaping the future of interior design here," summarised Alexei Mezenev, Sales & Marketing Director of Interprint Russia, with optimism.