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The ForMóbile in São Paulo (Brazil) is the biggest international fair of the wood and furniture sector in Latin America. In mid-July, 749 exhibitors presented their new products to around 60,000 visitors over four days. Interprint do Brasil presented its latest decor collection "Six Pack 2018" at the fair. However, the highlight of the event was the "Co-Creation Talk", initiated by Interprint, with four international designers.
Living spaces are becoming smaller – solutions must be found
Marta Manente, Brunno Jahara and Gustavo Calazans from Brazil and the Italian Luca Tormena are leading figures on the international furniture design scene. The four designers, each a specialist in a different discipline, formed the round of experts discussing the topic of "microspaces" at the "Co-Creation Talk". All of them agreed: the world's megacities are continuously growing; the number of people living in such cities is steadily increasing and the available living spaces are getting smaller. Designers will therefore have to come up with new architectural as well as furnishing solutions soon in order to be able to continue to improve everyone's quality of life. Customers and partners followed this highly topical discussion with great interest.
Trade fair stand an homage to Oscar Niemeyer
The international visitors from Central and South America also responded well to the Interprint trade fair stand. With its curved lines, open elements and slim pillars, it was designed in a style inspired by Oscar Niemeyer, who is generally considered a trailblazer of modern Brazilian architecture.
When it came to the products, "Six Pack 2018" once again attracted particular interest. Apart from this range, Interprint also showed decors which the company believes could potentially become especially popular on the Latin American market. The focus was on stone, concrete or metal look finishes. In the wood-look design area, the decors "Garbo" and "Hansen" from the "Six Pack 2018" range played a key role, as well as the designs "Cumarú" and "Freijó", which were inspired by Brazilian timbers.
'Design driver' in South America
"We exhibited at the ForMóbile for the first time and are more than satisfied," says Lourdes Manzanares, Managing Director Sales & Marketing of Interprint do Brasil. "The feedback we received from our customers and partners was positive throughout. They confirmed that we are viewed as a design driver on the South American market. We are delighted to hear that, of course."