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With the 'Design Week 2018' event, Interprint Russia gave the Russian and East European furniture and derived timber product industries new inspirations. The three-day event took place near Interprint's production facility south-east of Moscow at the end of May. The location of the design meeting was the 'Guslitza' creativity hub, an up-and-coming centre for art and culture in the building complex of a former textile factory dating back to the 19th century.
The Design Week concept was very well received by the visitors from more than 30 companies. The guests from all over Russia included representatives from the derived timber product and furniture manufacturing sectors and designers. The date was well chosen: At the end of the spring season, the industry is looking for new styles, ideas and decors that they can present at 'Mebel', Russia's leading furniture trade fair, in November.
Interprint sees itself as a driver of design and zeitgeist trends. Maurizio Burrato from the Interprint Design Team first presented the main topics from the Salone del Mobile trade fair in Milan. This year's Salone motto: "Nothing new, everything's new" was lively discussed at the Design Week event in Russia, with a focus on materiality in all its traditional and reinterpreted facets.
Co-everything, up/cycling, smart_material and non_conform: Interprint defined these four trend topics for the current season. The visitors were particularly fascinated by 'non-conform' and the decors inspired by it.
'Six Pack' goes to Russia
It goes without saying that Interprint's 'Six Pack 2018' had to be presented in Russia: The six decor recommendations for a modern home design are a logical result of the trend statements made by the international decor printer. Naturally looking wood – like the 'Six Pack' decors Artisan Oak, Garbo, Hansen and Delios – is very popular in Eastern Europe.
Design Inspirations by Interprint
You can easily get lost in the variety of ideas, styles and trends – above all in an era of digital overflow. That is why Interprint's customers (not only those in Russia) particularly appreciate the company's accentuated trend statements and decor recommendations. Alexei Mezenev, Sales & Marketing Director at Interprint Russia, puts it in a nutshell: "Interprint has long since stopped being only a manufacturer and supplier of decorative paper. As a design consultant and driver of trends, we offer our customers valuable guidance for exploring new market potentials."