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Design Day 2018 in Malaysia

Presentation of the 'Six Pack' and International Interior Trends

During the 'Design Day' in May, Interprint Malaysia gave its customers and partners an exciting insight into international decor innovations and interior design trends.  The light-flooded Glasshouse with greenery situated in Kuala Lumpur provided an adequate architectural setting for the event. Visitors to the event in Malaysia included customers from Singapore, Indonesia and Thailand. Numerous visitors from companies from the South-East Asian furniture and derived timber product industries were interested in Interprint's decor recommendations for current home trends.


Trends at the Salone del Mobile

The presentation of trends and innovations greatly appealed to the participants. Maurizio Burrato from the Interprint Design Team first presented the most important highlights at the latest Salone del Mobile in Milan. A central theme: The materiality of things. Haptics and look are equally important. There is no limit to the experimental mix of materials. Wood is combined with metal and stainless steel. Velvet, glass, leather, copper and sheet metal are becoming as indispensable as stone with its penetrating materiality. Very popular: All types of marble. The presentation was followed by insights into trend topics 2018/2019 that were decisive for the looks of the current 'Six Pack'. During lively discussions with the visitors, Interprint again confirmed its role as a source of ideas for trendsetting decor design.


The 'Six Pack' and Flooring Decors

Great potential for international market success: The 'Six Pack 2018' is very popular among Interprint's South-East Asian customers. Under decor statements for furniture and interior design, Artisan Oak, Delios, Aurora and Grid in particular attracted a lively interest. In the flooring decor segment, flooring with synchronous EIR surfaces took centre stage. Wood plays a central role.


Successful Event

Siegmund Maierbrugger, Interprint's CEO Asia-Pacific drew a positive conclusion from the 'Design Day' in Malaysia: "The insight into global interior design developments was very valuable to customers in the South-East Asian markets. The great interest in our new collection shows that Interprint knows how to translate global trends into successful decor statements."