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Which decors promise success for the Latin American and international markets? Which trends currently shape the home and work environments? Interprint do Brasil presented answers to these questions during the five-day "Design Week 2018" in Curitiba at the end of February. More than 80 participants, representatives from 23 companies from the derived timber product and furniture industries, architects and designers, took part in one of the 13 sessions. Visitors from Argentina, Colombia, Chile and North America also came to the event at Interprint's production location in south-east Brazil.
"Six Pack" 2018
The focus was on the current Interprint decor collection, the "Six Pack" 2018. The six design recommendations cover a large range of materials: wood, concrete, stone and steel. The inspiration for the six on-focus decors came from four trends – smart_material, up/cycling, co-everything and non_conform. Decors with potential for the Latin American market were also presented. Also well-received was a preview of the Milan Furniture Trade Fair in April.
Presentation and Workshop
Interprint values the feedback from its customers and market partners. The presentation of the decor innovations and trends seamlessly led to an open discussion with a workshop character. The experimenting with decors, materials and colours and a design quiz at the end of each session ensured a relaxed, interactive atmosphere.
Inspiration for customers
Many Interprint customers and partners did not want to miss out on the "Design Week 2018" in Brazil despite on-going preparations for trade fairs, for example, the Movelsul Trade Fair. Lourdes Manzanares, Managing Director for Sales & Marketing at Interprint do Brasil, drew a positive conclusion: "We had excellent feedback from the event. Decision-makers from the furniture and derived timber product industries repeatedly get inspiration and an insight into the latest home and design trends from Interprint."