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ZOW: Interprint Presents the 'Six Pack 2018'

Interactive stand concept with good visitor response

At the beginning of February, Interprint presented its new decors and particularly its current décor collection, the 'Six Pack 2018', at a newly concepted ZOW trade fair. The international decor printer was one of the larger companies among the 188 exhibitors in Bad Salzuflen (Germany). 4,000 visitors came to East Westphalia to visit the event according to the organiser.


Decors and Trends for 'Touching'

Openness, interaction, transparency. The Interprint stand that was accessible from all sides inspired visitors to discover the new decors. Sensory stations and minilabs invited the visitors to an experience with all senses and to experiment with materiality. The minimalist stand architecture featured self-contained topic areas.


The focus was on the 'Six Pack 2018', i.e. the decors, Delios, Artisan Oak, Hansen, Garbo, Aurora and Grid. The international decor printer offers the complete product range for these decors. That includes decorative paper for melamine surfaces, Xelio finish foils and – in cooperation with specialised partners – thermoplastic film, edge banding and EIR surfaces. The new decors are characterised by four zeitgeist trends that Interprint has defined for 2018.


Strong Presence of Decision-Makers

Interprint is satisfied with the response of its visitors at ZOW. The possibility of experiencing decors and trends convinced the exhibition guests who included many decision-makers from the derived timber product, furniture and kitchen industries. Architects and designers also felt addressed. Besides visitors from Germany, guests from European countries, predominantly from Eastern Europe, also travelled to Bad Salzuflen.


Development Potential for 2020

Interprint's Managing Director Holger Dzeia drew an overall positive conclusion: "The new ZOW concept was well received. However, we still see development potential." Dzeia deems a greater presence of the supplier sector at ZOW 2020 desirable because that would make the trade fair overall more attractive.