新闻通报
2007年10月19日 - Verona
Premiere in Verona: Interprint First Decor Printer at ‘Abitare il Tempo’ Trade Fair
Successful trade fair participation forges new paths for market communication / intensive dialogue with architects and interior designers
Successful premiere in Verona: Interprint participated in the Italian trade fair ‘Abitare il Tempo’ in Verona in September 2007, the first and only décor printer to do so. With its presence at the exclusive trade fair for interior furnishing and design, the international company extends its communication strategy. The objective is to intensify the direct dialogue with architects and interior designers.
“We want to increase the awareness of Interprint’s creativity and design competence among architects and interior designers”, explained Zeno De Antoni, Managing Director of Interprint Italia. The intention is to inform architects and interior designers, in direct dialogue, about the enormous potential of decor design and intensify our contacts with creative people in the interior design sector.”
Interprint’s participation in one of the most important Italian interior design trade fairs was a logical step for this objective. The ‘Abitare il Tempo’ trade fair is an annual platform for classic and contemporary design and a forum for discussions on home visions of the future. Furthermore, the fair takes place in a country, that is the most important trendsetter in the design industry. This year, 700 selected exhibitors showed, for example, high-quality furniture, fabrics, floor and wall coverings, and accessories throughout the nine halls. With its exhibition stand, Interprint had a unique position as a decor printer. “The strength of Interprint lies in the power of its creative minds”, explained Zeno De Antoni. “This was also reflected in our exhibit design.”
The Interprint exhibit was designed by the famous Italian designer, Marco Viola, who put the two elements ‘Words’ and ‘Colours’ visually into the limelight. Many visitors were impressed by the multi-facet images from a giant kaleidoscope, a photo booklet featuring visual association messages and a stylishly designed decor presentation on the Interprint stand. Paolo Antonini, Marketing Manager of Interprint Italia: “We have differentiated ourselves through our exhibit concept and proven our position, “We live design.” To us, that means both thinking in new directions and putting design ideas into practice.” And Zeno De Antoni added: “Our objective is to be the reference for design in the market. That is what we will also communicate more intensively in the future.”
- Remark for the editor -
Do you have any questions or want more information? - Please contact:
Leo Bisping
INTERPRINT GmbH & Co. KG
Westring 22
D-59759 Arnsberg
Phone: +49 (0) 29 32 / 9 50 - 3 53
Fax: + 49 (0) 29 32 / 9 50 - 3 09
eMail: leo.bisping@interprint.de
Internet: www.interprint.com
