2007年5月24日 - Arnsberg
Interprint Very Successful at interzum 2007
Interprint Positions Itself as Leader in Design and Technology – Effectively Presented New Decors Prove Technology Edge

    
'Discover a new dimension of design' – was the motto with which Interprint very successfully presented itself at 'interzum 2007'. The architecture of the stand was open and inviting, showing a broad range of new decors and modern technology and ensured a positive response from international visitors.

New decors make technology edge evident

The visitors were impressed by both the variety and the quality of the decors presented on the Interprint stand. Particular emphasis was placed on the naturalness of the colours and their nuance-rich graduations, the brilliant contrasts and the three-dimensional depth of the designs. All characteristics that reflect Interprint's technology edge in reproduction and engraving technology with laser engraving. Holger Dzeia, Sales and Marketing Director summarised: "The 'interzum trade fair' offered an excellent platform for presenting Interprint's innovative products in a very pleasant atmosphere. Our decor developments have shown the worldwide customers what a combination of great creativity and know-how in the realisation and state-of-the-art reproduction, engraving and printing technology can produce."

Open stand architecture with high design quality and long-range effect

 The inviting design of the exhibition stand also contributed significantly to the success of Internet's appearance. Visible from far away: up to six metre high architecture frames, which supported Interprint's decors like oversized furniture. Their square shape looked like a quote of the corporate logo. The tilt of the frames and their arrangement around the stand diagonally oriented to the Piazza oriented stand radiated dynamism. The architecture frames were emphasised by two contrasting decors on the floor: the smoky dark 'Thermo Maple' and the natural light 'Hartley Maple'.

A private comfortable atmosphere was offered by the lounge area, which had walls nobly featuring the ornamental trend decor 'Fiore' in soft mother-of-pearl on a black background. Eye catcher on the closed stand side was a circulating strip with the 'Teresina Palisander' decor. Featuring the mottos of the Interprint trade fair appearance, it directed visitors to the open front stand area.

Emotional Presentation

 And there was no shortage of emotions at the Interprint stand: the film and laser show shown at the centre of the stand astounded many visitors. 'Discover a new dimension of design and technology, discover Interprint International' – was the request made to the audience. The highlight of the show was a laser beam hitting an original printing cylinder – a symbol for Interprint's technology edge.

Visitors were able to see how the new Interprint decors look in the kitchen, living room or bedroom by having them displayed in 3D animated virtual rooms. The 'Noce Leandro' kitchen front combined with the 'Jura' worktop or perhaps with 'Masari' instead? Rooms could be designed as desired by simply pressing a button.

Already tradition and almost a sector meeting place: the brewhouse evening, to which Interprint invited this year in the 'Bierhaus d‘r Salzgass' brewhouse. More than 500 guests to Interprint's Brewhouse Evening ensured an exuberant mood not only in the brewhouse but also in the Salzgass in the old part of Cologne.

 
Summary by Michael Nitz, Interprint executive management spokesman: 'Our Interzum appearance was, for us, certainly a milestone that set the standards for the future, i.e. challenge and incentive to further expand our leadership position in design and technology and also to communicate this effectively.“

Remark for the editor:

Do you have any questions or want more information? - Please contact:

Leo Bisping
INTERPRINT GmbH & Co. KG
Westring 22
D-59759 Arnsberg
Phone: +49 (0) 29 32 / 9 50 - 3 53
Fax: + 49 (0) 29 32 / 9 50 - 3 09
eMail: leo.bisping@interprint.de
Internet: www.interprint.com

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