2006年10月5日 - Arnsberg
Festive Inauguration of Interprint’s New Engraving and Design Centre

The world as guest in Arnsberg: 250 guests from 23 nations attended the official opening of the new centre for design, technology and communication

The Interprint Group opened the new engraving and design centre in Arnsberg (Germany) with a great ceremony on 28 September 2006. Guests from 23 countries experienced how design and technology in transparent architecture form a modern unit. The building thus fulfilled, from the very start, its function as a centre for communication with customers, partners and employees from all over the world. The highlights of the new building include impressive rooms for decor presentation and the in-house laser engraving, which Interprint installed as the worldwide first decor printer. Under the motto “From LuminArt to LaminA(r)t”, symbolic show acts ranging from fire, artificial light to high-tech laser captivated the visitors. Celebrity guest speaker, Professor Norbert Bolz, gave a speech on “Megatrends of the 21st century”

In the afternoon of the opening celebration, the guests had the opportunity to view the impressive architecture of the new building – using short routes because Decor Development, Sales, Presentation and the in-house Laser Engraving are now all united under one roof. The guests were greeted by Holger Dzeia, Sales and Marketing Director, with the words “Welcome to the future of the decor world”. “Only the football World Cup was able to attract more nations to Germany this year – this again underscores the worldwide activities of our Group.” As “a new milestone”, Interprint has established a centre “in which creative ideas are developed and simultaneously technically realised in practice.” Dzeia thanked all the firms and craftsmen involved in the construction for their excellent work. Acting on their behalf, architect Johannes Schmidt handed over an oversized key to Thomas Wrede, managing partner of the parent company, Wrede Industrieholding, and to the Interprint directors.

The introductory speech of the celebration programme was given by Interprint’s Managing Director Klaus-Dieter Mayer. In his opinion, the production sites spread around the world and the growth at the headquarters location are the basis of the success of the Group. “Interprint has always been a decorative paper printer that has taken an innovative approach to different matters and has set new milestones in production technology”, said Mayer and added with a view to the customers: “We built this architectural highlight for pragmatic reasons – but also as a building in which you will feel comfortable and develop, together with our staff, decors for your and our success.”

Klaus-Dieter Mayer used his speech to introduce his successor Michael Nitz as Technical and Group Strategy Director and Group spokesman. The symbolically handed-over baton and thus the responsibility for the group management was accepted by Nitz with apparent pleasure. Derived from the motto “Arnsberg – the city of lights”, he described the new design centre as being “a lighthouse that radiates far beyond Arnsberg, Germany, Europe to the USA and Asia. It bundles our design competence and provides space for creativity, exchange of ideas and communication.” Future management, i.e. the prediction of where the Group and society will stand in terms of trends and technology in ten years time is what Nitz regards as an important task that Interprint will fulfil through Design competence and innovative processes.

After a speech by the Arnsberg mayor, Hans-Josef Vogel, Thomas Wrede, managing partner of Wrede Industrieholding, greeted the guests. “With the decision to laser-engrave printing cylinders in-house, as the first decor printer, Interprint proved its reputation as a technology leader in the sector with a further punch”. The principle of focussing on “long-term customer benefit and not short-term profit maximisation” will remain unchanged in the company, assured Thomas Wrede.

Interprint had invited a renowned expert to address future and trend research: in his speech, “The four megatrends of the 21st century – what customers expect from the markets” Professor Norbert Bolz predicted the prerequisites for business success. The media and communication theorist, chosen as “king of the trend researchers” by the FOCUS magazine, stated that an enterprise can only have success in the future “if it finds an answer to the discount and Internet challenges and is aware of the expectations that customers direct at the markets of the 21 century. “Communication, mobility, spiritualism and lifestyle, as megatrends, mark the economy and society”, said Norbert Bolz. The attention-drawing advertising of the product range, the creation of network effects and the supply of products with ‘intellectual added value’ are possible answers. “An enterprise must not only communicate its products but also its social position and cultural identity”, was his concluding recommendation.

The opening ceremony was framed by entertaining shows: a fire show symbolised the primitive light, followed by a blacklight juggling show as transition to artificial and artistic light. The concluding laser show completed the arc to the high-tech light of today and the future. For Interprint, this has already started with the laser engraving. The visitors also experienced in ‘real time’ which new standard the Group is setting with the direct laser: a poster with portrait photos of all guests, was designed, laser-engraved and printed – in the highest quality – during the celebration as a souvenir for each guest.

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