2008年0月1日 - Verona (Italy)
The Temple of Lies

Interprint Italy impressed visitors at the “Abitare il Tempo” 2008 with an exceptional stand concept

Sometimes lies can be useful. Interprint’s booth “Temple of Lies” took on the challenge presented by the famous Italian designer, Marco Viola, in his project “Sacred and Material”, presented at this year’s “Abitare il Tempo”.

With its booth at the exclusive trade fair for interior furnishing and design, Interprint revealed the truth about modern surfaces. As with Magritte’s painting of a pipe “Ceci n’est pas une pipe” today’s surfaces are creative expressions of material, no longer the material itself. “Challenge yourself and your perception of what is real.” – Interprint asked visitors to choose between the natural surface material and the interpretation of modern surfaces.

That's our game, that's our lie. Imitative surfaces printed on supports, which make their nature clear, and point out how what we experience as real is not necessarily so, and vice versa.

A natural wood, for its same nature, may paradoxically become less eco-sustainable than its photographic reproduction and not display ductility features and advantageous waste reductions. If we love something we struggle to preserve it. If imitation – or better: interpretation – can be useful for this purpose, it then is a value to be trusted and not a trick to be hidden. Wood imitation can be useful in order to preserve the wood imitated without preventing us from perceiving and living it with our own senses. Sometimes lies can be useful.

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- Remark for the editor -

Do you have any questions or want more information? - Please contact:

Paolo Antonini

INTERPRINT Italia Srl
Via A. Volta, 32
37010 Affi (VR)
Italy

Phone: +39.0456201137
Fax: +39.0456206938
eMail: paolo.antonini@ipdecor.it

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