March 1, 2012 - Bad Salzuflen / Arnsberg (Germany)
Inspiration and Orientation for Market Success
Convincing Results of Good Ideas: Enthusiasm about Interprint’s Presentation at ZOW 2012
Inspiring ideas, elaborate concepts and décors that enthuse. The comments of the visitors of Interprint’s stand at ZOW 2012 were all positive. Interprint’s trade fair presentation convinced the international visitors and the trade press, particularly in terms of concept. Interprint gave shape and consistently visually composed its ‘Growing Ideas’ theme on its stand. Décor exhibits projecting from humus showed the harvest of creative growth processes: a very expressive wood décor collection, brilliant ‘Visual Perfect’ single-colour décors, new mother-of-pearl colours and impressive haptic effects.
Deliberate Naturalness of the Wood Décors
Interprint’s collection offers a new look at wood. The décors exude naturalness due to their wide colour range and original elements. They also fascinate because the new structures are rich in contrast but nevertheless look overall harmonious. The distinct Picard décor has all these elements and was at the top of the best décor list of the international visitors. A brushed surface, an irregular play of colours and a white negative pore – the theme of naturalness has been perfectly implemented in this décor.
The new Ocean Side décor also aroused great interest. Dark portions of an oak bark are combined with dynamic wood elements. The result is a never before seen colour-intensive entity. The Kona Beech décor also shows profile due to its numerous original wood details. The vitality in the décor design also greatly impressed the visitors at ZOW. A beech décor that can hardly be more versatile.
Perfect Look with Visual Perfect
Interprint again aroused great interest with a new technical method: Visual Perfect produces single-colour surfaces in premium quality. The décors look varnished and their colouring is absolutely homogenous. Single-colour décors in modern colours like Buttermilk, Menta, Heaven or the trendy Pistachio offer inspiring design possibilities, on their own or in combination with wood. The trade visitors at ZOW were very impressed by the visual perfection of the décors.
Interprint’s Pearl Perfect has been the ultimate standard in the mother-of-pearl segment for a long time. Interprint presented new colours and effects that extend the product range at ZOW. Starwhite, a white décor enhanced with a mother-of-pearl look, aroused great interest. Perfect and gleaming, it crowns every surface.
Much Feel for Décors
Matching visual and haptic effects: Woodmap is a successful Interprint décor with synchronous structure. For this trendy theme, Interprint presented a range of wood surfaces with fully-synchronous and semi-synchronous structures at the ZOW. The company’s new finish foils also impressed with numerous surface effects that make the new dimensions of haptics experienceable and feelable.
A broad range of competence, focussed on the essential – key factors with which Interprint offered its customers inspiration and orientation for a successful interior design at ZOW 2012.
- Remark for the editor -
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Many visitors, much enthusiasm: Interprint’s trade fair presentation received much praise from the trade visitors and the press.
Constructive talks and great interest in the new décors: Visitors from all over the world came to Interprint’s stand.
Matching visual and haptic effects: Woodmap – a successful Interprint décor with synchronous structure.
New mother-of-pearl colours with the brilliant Starwhite in the centre was reason enough to declare the ‘Republic of Pearl’ on Interprint`s stand.